Our first Dojo session is starting in less than 24 hours, so we took advantage of the week-end’s downtime to refactor some of the objects of STOIC Platform and STOIC CRM in order to get clean foundations for tomorrow.
First, we got rid of the Lead object, and we created a Lead variation for the Contact object instead. This will simplify the object model quite a bit, avoid any unnecessary duplication of information, and streamline the Lead to Contact conversion process.
Second, we renamed the Message object to Exchange and made it a lot more generic. Now, this object can be used not only to capture emails sent to Leads as part of a marketing Campaign, but also any communication exchange with Contacts, both inbound and outbound.
Third, we’ve added a brand new Page object, which will be the foundation for our upcoming Content Management System, and we merged it with the Template object. Now, a Page can be used as template for an email campaign, but also for the generation of personalized landing pages on a website directly served by the platform.
As a result, many core features that will be used to create the Marketing module of STOIC CRM have been pushed down to the platform, and the module only has one object left in it (Campaign). That being said, it’s most likely for the better, for it makes our work a lot more generic.
Our first Dojo session is starting on Monday, focused on Marketing Automation. As part of this project, we’ve made significant extensions to our object model, and we’ve listed the features we want to build. If you’re interested, take a look at the Marketing Automation section on the dendrogram and the bottom of the STOIC CRM page.
"Can you please add a product screencast to your website?"
I cannot count how many times I’ve heard this request over the past few weeks…
So, yes, we will add a product screencast on our website. And a movie on our Kickstarter page.
As soon as our spreadsheet importer is working.
Stay tuned, and keep asking for it!
It helps us focus…
STOIC is now on Quora.